جمعه 14 اردیبهشت 1403
| عنوان مقاله | |
| عنوان مقاله |
New statistical analysis in marketing research with fuzzy data |
| عنوان فارسی مقاله | آنالیزهای آماری جدید در تحقیق بازاربایی با داده فازی |
| مشخصات مقاله انگلیسی | |
| نشریه: Elsevier |
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| سال انتشار |
2016 |
| عنوان مجله |
Journal of Business Research |
| تعداد صفحات مقاله انگلیسی | 6 |
| رفرنس | دارد |
| تعداد رفرنس | 17 |
| چکیده مقاله | |
| چکیده |
This research proposes new statistical methods for marketing research and decision making. The study employs a soft computing technique and a new statistical tool to evaluate people's thinking. Because the classical measurement system has difficulties in dealing with the non-real valued information, the study aims to find an appropriate measurement system to overcome this problem. The main idea is to decompose the data into a two-dimensional type, centroid and its length (area). The two-dimensional questionnaires this study proposes help reaching market information. |
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| دانلود | |
