Environmental protection and sustainability issues in food sector have attracted global concerns in the past two decades. Companies and government in many countries have started realizing the importance of greening their supply chains. Green supply chain management has gained special attention of public and many companies are now interested in adopting it as their strategy to advance their brand image, capturing more market share and to win the trust of the customer. The purpose of this paper is to explore the diverse performance indicators and sub-indicators responsible for green supply chain management implementation and to check its reliability and to rank them using analytic hierarchy process analysis. After extensive literature review and consulting Industrial experts, the study has suggested 13 performance indicators and 79 sub-indicators. The quantitative phase was conducted through a survey using standard questionnaire with various agro based companies followed by a qualitative phase, where the duly filled questionnaires were received, edited and further analyzed. It has been concluded that internal environmental management, environmental design and regulatory pressure are ranked as the top three performance indicators. The sensitivity analysis has also been performed to see the effect of weightage on the final ranking of performance indicators. This is one of the first studies that suggest the performance indicators for implementation of green supply chain management in agro industry. The study will certainly aid the related organizations to implement green supply chain management.
