سه شنبه 11 اردیبهشت 1403
| عنوان مقاله | |
| عنوان مقاله |
Coopetition in New Product DevelopmentAlliances: Advantages and Tensions forIncremental and Radical Innovation |
| عنوان فارسی مقاله | همکاری در توسعه محصول جدید اتحاد: مزایا و تنش ها برای نوآوری بی رویه و بنیادی |
| مشخصات مقاله انگلیسی | |
| نشریه: Wiley Online Library |
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| سال انتشار |
2018 |
| عنوان مجله |
British Journal of Management |
| تعداد صفحات مقاله انگلیسی | 20 |
| رفرنس | دارد |
| تعداد رفرنس | 98 |
| چکیده مقاله | |
| چکیده |
Coopetition (collaboration between competitors) can facilitate product innovation, butthere is still debate about how it is suited to radical or incremental innovation. This paperargues that the early and later phases of coopetitive new product development (NPD) posedifferent benefits and risks for the innovation types. Building on the tensions approach tovalue creation and appropriation, we develop a series of hypotheses on the role of coope-tition in NPD alliances and focal firm’s innovation output. The hypotheses are tested ona quantitative data set of 1049 NPD alliances in the German medical and machinery sec-tors. The results show that, while coopetition is advantageous for incremental innovationin both pre-launch and launch phases, radical innovation benefits from coopetition in thelaunch phase only. |
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| دانلود | |
